🛢 Break the silos 🛢
The ecosystem approach to partner marketing & enablement
Wednesday 5 October 5 PM CET / 11 AM EST / 8 AM PST
Partner marketing. Enablement. You've tried everything to engage your partners. The struggle is real! We’re operating in a congested market. All competing for the same partner attention.
So what can we do? Make partner engagement a smooth process and you’ll win partner mindshare and grow revenue. Even in today’s overcrowded market.
The key? Make it easy to partner with you.
Here’s what we’ll discuss:
- Why most partnerships fail and what to do about it
- How to significantly increase partner engagement for marketing & enablement
- The Paradigm shift: what does it mean to move from portal to platform?
- Specific use cases on how to best integrate in the workflows of your partners
Allan Adler (Digital Bridge) - Break the siloes
Will Yafi (TIDWIT) - Partner enablement → Ecosystem enablement
Rick van den Bosch (Channext) - Partner marketing → Ecosystem marketing
Roundtable + Q&A